When planning your real world campaign it’s easy to assume that May in Italy will be sunnier than in the UK. Second weekend of May was the first really hot weekend in the UK. You could see parks full of people whilst retail offered impromptu reductions in retail to make space for summer collections, whilst…Read More
The high ticket item sales process has changed beyond recognition. If someone told me that people will be buying cars online without a test drive or a visit to a showroom I would have said that would be difficult. I would have said that anyone buying a car in the future would be driven more…Read More
With Valentine’s upon us and predicted spending growing 40% on last year, I was looking at what brands may be up there apart from the usual chocolates and flowers. One launch that got my attention was the Ember mug. A product looking very sleek and promising to keep the contents hot whilst you work. I…Read More
Last weekend I spoke to my favorite entrepreneur from the events and hospitality industry. So, if you are currently drawing up a strategy, evaluating your channels or looking for growth tips – read on. I believe what she shares is invaluable for the Hospitality industry whilst being highly transferable to other sectors. What I want…Read More
2021 marks the end of a middle man. A middle man whose position was solely based on placing himself between the buyer and the seller. Nothing new really. We were observing this trend as the technology made direct transacting that much easier. First were the travel agents and many predicted property and recruitment will follow….Read More
In 2020 Households in the UK have saved close to £17.5 billion a month during the last 2 lock-downs according to This is Money. This trend continues in 2021 as people working from home are curbing their spending. It’s good for our budgets and good for the planet Whilst online spending grew by 34% in…Read More
I am often asked by my investors and clients why I started Flow City. I actually had to think about it. To pick a single moment when I realised I want to build a company to support other entrepreneurs, took some time. I guess like with most ventures, the idea was bubbling in my head…Read More
At a first glance you may think that the picture for this blog is of Apple products. I made a quick purchase a few months ago, quick search and one click on Amazon. Both arrived in a bare Apple packaging. Now look closer at the headphones. After a week or so one of the earbuds…Read More
With dropping footfall how will the Outdoor be affected? As China is coming out of the pandemic shut down, we are bracing ourselves in the UK for what may come. Poland, Spain and Italy opted for maximum isolation in a bid to contain the spread of the virus. Restaurants, Theatres and Museums have shut its…Read More
I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More