What are the top seven most important dates for a confectionery marketer? UK research shows that more than 40% of Brits confess to being chocoholics and nearly half of these consumers would struggle to give it up! Are you one of them? With a lot of data out there on chocolates, occasion confectionery and gifting…Read More
The high ticket item sales process has changed beyond recognition. If someone told me that people will be buying cars online without a test drive or a visit to a showroom I would have said that would be difficult. I would have said that anyone buying a car in the future would be driven more…Read More
With Valentine’s upon us and predicted spending growing 40% on last year, I was looking at what brands may be up there apart from the usual chocolates and flowers. One launch that got my attention was the Ember mug. A product looking very sleek and promising to keep the contents hot whilst you work. I…Read More
Have you ever considered that being end goal focused could impede your growth? It can and here is my method to address it. I am sure I wrote about Deep Dive before. It’s such a useful approach and one that is crucial to prepare the business for the next growth phase. If you have ever…Read More
I am often asked by my investors and clients why I started Flow City. I actually had to think about it. To pick a single moment when I realised I want to build a company to support other entrepreneurs, took some time. I guess like with most ventures, the idea was bubbling in my head…Read More
The way we consume will change at least for the foreseeable future. Spending more time at home made us realise the quality of items and the waste we generate. Gardening, home cooking and walking are those forgotten joys that in a strange twist of fate we found we now have time to do. The lockdown…Read More
Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right? Not entirely. It’s important to highlight the fact that…Read More
With dropping footfall how will the Outdoor be affected? As China is coming out of the pandemic shut down, we are bracing ourselves in the UK for what may come. Poland, Spain and Italy opted for maximum isolation in a bid to contain the spread of the virus. Restaurants, Theatres and Museums have shut its…Read More
There is a lot of talk about preparing to launch a business and getting a sufficient war chest to do that. In Silicon Valley, where businesses operate in stealth until they are ready to launch, apart from the engineering costs, most of the capital goes into the marketing spend – burning tens of thousands or…Read More
One resolution I manage to keep each year is sticking to my reading list. Books are an important part of my family life. I just love relaxing with a good book, and good fiction is an integral part of my holiday. I aim for 1 book a month. That is not to say I read…Read More