Alco Mixers

Party season is upon us, but the pre-Christmas drink and catch ups will look very different this year.  The way we socialise and approach drinking has changed in 2020 and I wonder if that change will be lasting. One of the podcasts I really enjoy about habits discusses how change in the environment actually gives…Read More

Where Brand Love grows

Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More

Slowdown or Lockdown?

The way we consume will change at least for the foreseeable future.  Spending more time at home made us realise the quality of items and the waste we generate. Gardening, home cooking and walking are those forgotten joys that in a strange twist of fate we found we now have time to do.   The lockdown…Read More

Lockdown Marketer

The last quarter of the bizarre 2020 year is upon us.  With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot  coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More

Fake Commerce

Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right?  Not entirely.  It’s important to highlight the fact that…Read More

Good Ads

I have recently posted an answer on Quora on what is an artwork and what makes it effective. I take it as a sign that despite experiencing lock down, businesses are thinking about the reality post quarantine.  First, I expect you would be letting your customers know that you are back to trading, or inform…Read More

What’s Next?

With dropping footfall how will the Outdoor be affected? As China is coming out of the pandemic shut down, we are bracing ourselves in the UK for what may come. Poland, Spain and Italy opted for maximum isolation in a bid to contain the spread of the virus. Restaurants, Theatres and Museums have shut its…Read More