What are the top seven most important dates for a confectionery marketer? UK research shows that more than 40% of Brits confess to being chocoholics and nearly half of these consumers would struggle to give it up! Are you one of them? With a lot of data out there on chocolates, occasion confectionery and gifting…Read More
The high ticket item sales process has changed beyond recognition. If someone told me that people will be buying cars online without a test drive or a visit to a showroom I would have said that would be difficult. I would have said that anyone buying a car in the future would be driven more…Read More
With Valentine’s upon us and predicted spending growing 40% on last year, I was looking at what brands may be up there apart from the usual chocolates and flowers. One launch that got my attention was the Ember mug. A product looking very sleek and promising to keep the contents hot whilst you work. I…Read More
Last weekend I spoke to my favorite entrepreneur from the events and hospitality industry. So, if you are currently drawing up a strategy, evaluating your channels or looking for growth tips – read on. I believe what she shares is invaluable for the Hospitality industry whilst being highly transferable to other sectors. What I want…Read More
With spring in full bloom and restrictions lifting it’s hard not to feel optimistic. As we are drawing plans for new normal in terms of working and playing, we reflect on last year. As I do my daily walk I see all benches taken by personal trainers with their clients. Socially distanced Yoga classes on…Read More
2021 marks the end of a middle man. A middle man whose position was solely based on placing himself between the buyer and the seller. Nothing new really. We were observing this trend as the technology made direct transacting that much easier. First were the travel agents and many predicted property and recruitment will follow….Read More
In 2020 Households in the UK have saved close to £17.5 billion a month during the last 2 lock-downs according to This is Money. This trend continues in 2021 as people working from home are curbing their spending. It’s good for our budgets and good for the planet Whilst online spending grew by 34% in…Read More
As 2020 closed and 2021 has started, many businesses (and our users) are looking at their depleted war chests and thinking hard about how to deploy investments in 2021. The goal is not only to see through the year, but hope to catch up on the losses from 2020. As a business, we are an…Read More
Whilst talking to my business partner about 2020, we didn’t discuss the negatives. We felt those were dealt with on a regular basis throughout the year and all that had to be said for uncertainty, loss and looming recession has been said then and there. Instead our conversation went on to discuss positive outcomes, some…Read More
I am often asked by my investors and clients why I started Flow City. I actually had to think about it. To pick a single moment when I realised I want to build a company to support other entrepreneurs, took some time. I guess like with most ventures, the idea was bubbling in my head…Read More