With Valentine’s upon us and predicted spending growing 40% on last year, I was looking at what brands may be up there apart from the usual chocolates and flowers. One launch that got my attention was the Ember mug. A product looking very sleek and promising to keep the contents hot whilst you work. I…Read More
…and What’s the difference? Automation means understanding the process so well it can be taken over by a simple yes/no and if/then algorithm. Artificial Intelligence means giving a system access to an extensive source of knowledge and allow it to pick the answer on the flight. The application in customer support is great. Bots are…Read More
Outdoor has always been an exclusive club. Traditionally only brands with big budgets and bold ambition were using the medium. Second perhaps only to TV. Most things start as niche or exclusive only to find that growing demand eats into exiting barriers; making the exclusive available to the masses. Outdoor is following this trend….Read More
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes to load the page. Advertisers use various tools to place their bids for the given impression. The system then chooses the highest bidder. This process means that the pricing for online impressions is…Read More
Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More
In 2014, the spend on out-of-home advertising – the type of advertising that reaches the consumers while they are outside of their homes – surpassed the £1 billion mark in the UK alone, and that spend has continued to increase in the years since. Global spend on programmatic digital advertising is expected to reach around…Read More
Last year we saw customer experience innovations led by brands such as Burberry and Apple. This year was all about measurement and big data analyses integration. Progress appoints 2017 as a year to put those skills to good use. The wealth of data and interconnected solutions will further enhance adoptive customer experience, the core of…Read More