What are the top seven most important dates for a confectionery marketer? UK research shows that more than 40% of Brits confess to being chocoholics and nearly half of these consumers would struggle to give it up! Are you one of them? With a lot of data out there on chocolates, occasion confectionery and gifting…Read More
Last weekend I spoke to my favorite entrepreneur from the events and hospitality industry. So, if you are currently drawing up a strategy, evaluating your channels or looking for growth tips – read on. I believe what she shares is invaluable for the Hospitality industry whilst being highly transferable to other sectors. What I want…Read More
With spring in full bloom and restrictions lifting it’s hard not to feel optimistic. As we are drawing plans for new normal in terms of working and playing, we reflect on last year. As I do my daily walk I see all benches taken by personal trainers with their clients. Socially distanced Yoga classes on…Read More
As 2020 closed and 2021 has started, many businesses (and our users) are looking at their depleted war chests and thinking hard about how to deploy investments in 2021. The goal is not only to see through the year, but hope to catch up on the losses from 2020. As a business, we are an…Read More
Whilst talking to my business partner about 2020, we didn’t discuss the negatives. We felt those were dealt with on a regular basis throughout the year and all that had to be said for uncertainty, loss and looming recession has been said then and there. Instead our conversation went on to discuss positive outcomes, some…Read More
Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More
I am often asked by my investors and clients why I started Flow City. I actually had to think about it. To pick a single moment when I realised I want to build a company to support other entrepreneurs, took some time. I guess like with most ventures, the idea was bubbling in my head…Read More
The last quarter of the bizarre 2020 year is upon us. With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More
Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right? Not entirely. It’s important to highlight the fact that…Read More
At a first glance you may think that the picture for this blog is of Apple products. I made a quick purchase a few months ago, quick search and one click on Amazon. Both arrived in a bare Apple packaging. Now look closer at the headphones. After a week or so one of the earbuds…Read More