Brand memory

As 2020 closed and 2021 has started, many businesses (and our users)  are looking at their depleted war chests and thinking hard about how to deploy investments in 2021.  The goal is not only to see through the year, but hope to catch up on the losses from 2020.  As a business, we are an…Read More

Where Brand Love grows

Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More

Lockdown Marketer

The last quarter of the bizarre 2020 year is upon us.  With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot  coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More

Fake Commerce

Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right?  Not entirely.  It’s important to highlight the fact that…Read More

Good Ads

I have recently posted an answer on Quora on what is an artwork and what makes it effective. I take it as a sign that despite experiencing lock down, businesses are thinking about the reality post quarantine.  First, I expect you would be letting your customers know that you are back to trading, or inform…Read More

Location or audience

In the old days, when setting up your business, you would consider location based on the audience it was likely to attract. This is still true to some extent for bricks and mortar retail – be it luxurious or high value items. However, it could be argued that we are coming full circle. The days…Read More

Successful  Creative

Users are always asking us, what makes the creative work. I wish that question could be answered in a single blog post. It takes a great product or offer and a super talented team to produce good artwork. What I can share though, are some basic points on what to avoid to diminish the value…Read More