Lockdown Marketer

The last quarter of the bizarre 2020 year is upon us.  With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot  coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More

Fake Commerce

Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right?  Not entirely.  It’s important to highlight the fact that…Read More

Good Ads

I have recently posted an answer on Quora on what is an artwork and what makes it effective. I take it as a sign that despite experiencing lock down, businesses are thinking about the reality post quarantine.  First, I expect you would be letting your customers know that you are back to trading, or inform…Read More

Location or audience

In the old days, when setting up your business, you would consider location based on the audience it was likely to attract. This is still true to some extent for bricks and mortar retail – be it luxurious or high value items. However, it could be argued that we are coming full circle. The days…Read More

Successful  Creative

Users are always asking us, what makes the creative work. I wish that question could be answered in a single blog post. It takes a great product or offer and a super talented team to produce good artwork. What I can share though, are some basic points on what to avoid to diminish the value…Read More

Restricted Access

  Outdoor has always been an exclusive club. Traditionally only brands with big budgets and bold ambition were using the medium. Second perhaps only to TV.  Most things start as niche or exclusive only to find that growing demand eats into exiting barriers; making the exclusive available to the masses.  Outdoor is following this trend….Read More

Eco marketing

I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More

For real, Facebook?

For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More