Last Orders on Leaflets?

Last weekend I spoke to my favorite entrepreneur from the events and hospitality industry. So, if you are currently drawing up a strategy, evaluating your channels or looking for growth tips – read on.  I believe what she shares is invaluable for the Hospitality industry whilst being highly transferable to other sectors.  What I want…Read More

Deep dive

Have you ever considered that being end goal focused could impede your growth?  It can and here is my method to address it.  I am sure I wrote about Deep Dive before. It’s such a useful approach and one that is crucial to prepare the business for the next growth phase. If you have ever…Read More

Good Advertising

With spring in full bloom and restrictions lifting it’s hard not to feel optimistic. As we are drawing plans for new normal in terms of working and playing, we reflect on last year. As I do my daily walk I see all benches taken by personal trainers with their clients. Socially distanced Yoga classes on…Read More

Add value or move over

2021 marks the end of a middle man. A middle man whose position was solely based on placing himself between the buyer and the seller.  Nothing new really. We were observing this trend as the technology made direct transacting that much easier.  First were the travel agents and many predicted property and recruitment will follow….Read More

Sustainable Luxury

In 2020 Households in the UK have saved close to £17.5 billion a month during the last 2 lock-downs according to This is Money.  This trend continues in 2021 as people working from home are curbing their spending. It’s good for our budgets and good for the planet Whilst online spending grew by 34% in…Read More

Brand memory

As 2020 closed and 2021 has started, many businesses (and our users)  are looking at their depleted war chests and thinking hard about how to deploy investments in 2021.  The goal is not only to see through the year, but hope to catch up on the losses from 2020.  As a business, we are an…Read More

Alco Mixers

Party season is upon us, but the pre-Christmas drink and catch ups will look very different this year.  The way we socialise and approach drinking has changed in 2020 and I wonder if that change will be lasting. One of the podcasts I really enjoy about habits discusses how change in the environment actually gives…Read More

Where Brand Love grows

Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More