Add value or move over

2021 marks the end of a middle man. A middle man whose position was solely based on placing himself between the buyer and the seller.  Nothing new really. We were observing this trend as the technology made direct transacting that much easier.  First were the travel agents and many predicted property and recruitment will follow….Read More

Sustainable Luxury

In 2020 Households in the UK have saved close to £17.5 billion a month during the last 2 lock-downs according to This is Money.  This trend continues in 2021 as people working from home are curbing their spending. It’s good for our budgets and good for the planet Whilst online spending grew by 34% in…Read More

Brand memory

As 2020 closed and 2021 has started, many businesses (and our users)  are looking at their depleted war chests and thinking hard about how to deploy investments in 2021.  The goal is not only to see through the year, but hope to catch up on the losses from 2020.  As a business, we are an…Read More

Alco Mixers

Party season is upon us, but the pre-Christmas drink and catch ups will look very different this year.  The way we socialise and approach drinking has changed in 2020 and I wonder if that change will be lasting. One of the podcasts I really enjoy about habits discusses how change in the environment actually gives…Read More

Where Brand Love grows

Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More

Slowdown or Lockdown?

The way we consume will change at least for the foreseeable future.  Spending more time at home made us realise the quality of items and the waste we generate. Gardening, home cooking and walking are those forgotten joys that in a strange twist of fate we found we now have time to do.   The lockdown…Read More

Lockdown Marketer

The last quarter of the bizarre 2020 year is upon us.  With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot  coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More

Fake Commerce

Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right?  Not entirely.  It’s important to highlight the fact that…Read More