Good Advertising

With spring in full bloom and restrictions lifting it’s hard not to feel optimistic. As we are drawing plans for new normal in terms of working and playing, we reflect on last year. As I do my daily walk I see all benches taken by personal trainers with their clients. Socially distanced Yoga classes on the grass among the usual runners and cyclists. 

As challenging as the last 12 months have been for us, it has brought some positives.  

I have been taking care of ourselves more. Starting with eating which became more health conscious, I now cook more at home and have reduced alcohol intake to 0. Food shopping has become more nutrition focused and I observe that with others. Instead of wine it’s now juice or kombucha. 

No wonder, as we see so many new and exciting businesses showing us how to feel better in a more accessible way. 

As we dusted off our juicers and steamers for healthier meals we moved more and invested in sport activities as a preferred way of spending free time. But if you are not up for juicing there are great ready made alternatives filling the shelves.

My favourite at the moment is Moju – just the right size for a pre workout booster.  

How we find out about those healthy alternatives is changing as well. Products previously featured on niche websites and targeting a very narrow audience and coming into mainstream. 

Oatly with its 10B IPO marks a massive change in what we consider mainstream. A 20 year old company has grown 100% last year – reaching 0,5B in sales. Few years back Oatly would have been a health store product. Now, it’s not only stocked at every major supermarket but available at your local coffee shop as a main ingredient in your oatly latte. 

This is paving the way for others. Vegan and meat alternatives are no longer experimental products available at health stores – they are now part of a permanent assortment in your local store. 

I remember the old rule shared by my nutritionist when I asked her about various products and their nutritional value.
She said that if it’s advertised it’s probably not good for you. This rule may now be out as wellbeing is starting to dominate our landscape – starting with billboards.