For real, Facebook?

For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More

A/B or 0/1 ?

Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More

Campaign of the Month – NadiX

We have a first product launch under our belt! New York designer Bille Whitehouse launched her vibrating yoga pants at Selfridges and used Flow City to promote the launch. It is worth to mention that we were able to support the launch of NadiX in the busiest shopping district, for under £1000!  NadiX was shown on taxis as well as in 5 office buildings nearby, for a whole week….Read More