The way we consume will change at least for the foreseeable future. Spending more time at home made us realise the quality of items and the waste we generate. Gardening, home cooking and walking are those forgotten joys that in a strange twist of fate we found we now have time to do. The lockdown…Read More
The last quarter of the bizarre 2020 year is upon us. With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More
At a first glance you may think that the picture for this blog is of Apple products. I made a quick purchase a few months ago, quick search and one click on Amazon. Both arrived in a bare Apple packaging. Now look closer at the headphones. After a week or so one of the earbuds…Read More
…and What’s the difference? Automation means understanding the process so well it can be taken over by a simple yes/no and if/then algorithm. Artificial Intelligence means giving a system access to an extensive source of knowledge and allow it to pick the answer on the flight. The application in customer support is great. Bots are…Read More
There is a lot of talk about preparing to launch a business and getting a sufficient war chest to do that. In Silicon Valley, where businesses operate in stealth until they are ready to launch, apart from the engineering costs, most of the capital goes into the marketing spend – burning tens of thousands or…Read More
For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More
Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More
Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More
Services like Zoopla and Rightmove revolutionised the way properties are marketed. Gone are the days of trawling your local high street, from one estate agent to other. Now you can search all available properties in your area via one of the aggregated services. So how do those estate agents differentiate themselves to build preference amongst…Read More
‘No appointment necessary’ approach has started in property marketing. In this highly competitive sector, the time to react is what sets the best apart from the pack. Time poor professionals are choosing solutions that work around them. Opendoor, which made the news last week, takes on property viewings automation with their keyless entry solution. This…Read More