What’s Next?

With dropping footfall how will the Outdoor be affected?

As China is coming out of the pandemic shut down, we are bracing ourselves in the UK for what may come.

Poland, Spain and Italy opted for maximum isolation in a bid to contain the spread of the virus. Restaurants, Theatres and Museums have shut its doors today. We can imagine what this means for the affected businesses, but what does this mean for the OOH as a marketing channel?

Sequoia has highlighted -for business it’s not the survival of the fittest, but the most adaptable ones. The way we run retail and service city dwellers will change, so in the face of the pandemic businesses will have to rethink the way they interact with customers or deliver its services. We knew it’s coming with self-service stores but it may require quick adoption of the latest technologies. Amazon is offering free self service store software. TrustedDoctor will not only allow you to speak to the GP, it also provides software for medical business to set up remote operation.

But what does it mean to OOH. Is there a new role for digital signage to offer information at the eye level without having to refer to your phone? We are already seeing increase in interest for solutions for indoor screens, but the outdoor screens have an opportunity to once again offer local, highly relevant information.

Talking about adaptability: Just a day after the first terminal case was confirmed In UK London Lite have donated part of its available space to local business to help them through the difficult period. Fantastic move on London Lites part in a bid to inform local communities of what is available on their doorstep and perhaps the changes in the way those businesses will adopt.