Wired has recently covered a ‘drop shipping’ predicament which is literally polluting e-commerce in an article titled “It’s bullshit”.https://www.wired.co.uk/article/dropshipping-instagram-ads You may be wondering why does Wired magazine care about someone making money online? If someone is willing to buy a product, that should be OK? Right? Not entirely. It’s important to highlight the fact that…Read More
At a first glance you may think that the picture for this blog is of Apple products. I made a quick purchase a few months ago, quick search and one click on Amazon. Both arrived in a bare Apple packaging. Now look closer at the headphones. After a week or so one of the earbuds…Read More
I have recently posted an answer on Quora on what is an artwork and what makes it effective. I take it as a sign that despite experiencing lock down, businesses are thinking about the reality post quarantine. First, I expect you would be letting your customers know that you are back to trading, or inform…Read More
In the old days, when setting up your business, you would consider location based on the audience it was likely to attract. This is still true to some extent for bricks and mortar retail – be it luxurious or high value items. However, it could be argued that we are coming full circle. The days…Read More
Users are always asking us, what makes the creative work. I wish that question could be answered in a single blog post. It takes a great product or offer and a super talented team to produce good artwork. What I can share though, are some basic points on what to avoid to diminish the value…Read More
Outdoor has always been an exclusive club. Traditionally only brands with big budgets and bold ambition were using the medium. Second perhaps only to TV. Most things start as niche or exclusive only to find that growing demand eats into exiting barriers; making the exclusive available to the masses. Outdoor is following this trend….Read More
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes to load the page. Advertisers use various tools to place their bids for the given impression. The system then chooses the highest bidder. This process means that the pricing for online impressions is…Read More
I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More
For the past decade the role of the context has been talked about by online publishers arguing, that their impression and “click” is not worth the same across the web. Yet the advertisers managed to somehow drive the value of the impression down in favor of the “click”. It’s a highly flawed model and has…Read More
Attribution is one of the hot topics in Marketing. Any Marketch industry event is now filled with the tech helping you to test more, test quicker and test better than your competition. Most of the tech is directed at online sector targeting specifically CMOs and CROs. CRO’s (Chief Revenue Officers) whose job is to grow…Read More