London Metropolitan Police is going onto the streets of London to tackle bike theft. You may have seen police officers before campaigning with leaflets but this is something different. This time the message goes directly and literally onto streets. Pavements are marked with an eye-catching traffic stopping creative comms. Out of home is unmatched when…Read More
Noise is an integral part of living in London. Trains, cars, helicopters. At work we hear the buzz of business being done, then lunch at the loud sandwich place. After 5 is off to Vibrant streets and lively bars. During the day an average Londoner will interact with 100 brands! That is called advertising noise….Read More
In 2014, the spend on out-of-home advertising – the type of advertising that reaches the consumers while they are outside of their homes – surpassed the £1 billion mark in the UK alone, and that spend has continued to increase in the years since. Global spend on programmatic digital advertising is expected to reach around…Read More
As Valentine’s Day approaches many a love struck soul seeks to woo or impress in some small way the romantic counterpart of their coronary affection / affliction. For some, a bunch of red roses speaks volumes. “Look darling, I realised at half five it was Valentines, so I legged it to M&S and thank Cupid they had…Read More
“Social media platforms enable users to create mini digital societies of friends and followers, and share content within those micro societies.“ But what if the ‘Socialisation of Media’ spread beyond Facebook, Twitter, Instagram, and spread into mainstream media and the very streets themselves? What if you could post a message on a billboard in the street for…Read More
The ability to purchase time on digital outdoor messaging platforms by the hour, or even the minute, in specified locations, gives opportunity for the rise of Positive Social Messaging, as well as more conventional hyperlocal advertising. If we are going to create smart cities let’s use them to make smarter people. Level 39 company Flow.City are already…Read More