‘Be Safe’ campaign around preventing theft of scooters

London Metropolitan Police is going onto the streets of London to tackle bike theft. You may have seen police officers before campaigning with leaflets but this is something different.

This time the message goes directly and literally onto streets. Pavements are marked with an eye-catching traffic stopping creative comms.

Out of home is unmatched when it comes to reaching local audiences, and using guerrilla placements is a sure recipe for a successful campaign.