Keep it hot

With Valentine’s upon us and predicted spending growing 40% on last year, I was looking at what brands may be up there apart from the usual chocolates and flowers.  One launch that got my attention was the Ember mug. A product looking very sleek and promising to keep the contents hot whilst you work.  I…Read More

Brand memory

As 2020 closed and 2021 has started, many businesses (and our users)  are looking at their depleted war chests and thinking hard about how to deploy investments in 2021.  The goal is not only to see through the year, but hope to catch up on the losses from 2020.  As a business, we are an…Read More

Where Brand Love grows

Last click has enjoyed a good run. Google and FB have been considered a full proof engine for growing sales. Real-time analytics are showing us that sales are growing as long as we are spending. The role of the strategy was reduced to designing good tests and with that a funky role of Growth Hacker…Read More