Those who know me, know very well how I usually stay away from moaning on subjects beyond my control and tend to avoid the subject of politics entirely. Perhaps with an exception of my kitchen table, where the politics and order of the world is discussed daily with my husband, alongside some close friends and…Read More
One resolution I manage to keep each year is sticking to my reading list. Books are an important part of my family life. I just love relaxing with a good book, and good fiction is an integral part of my holiday. I aim for 1 book a month. That is not to say I read…Read More
Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More
I could say it’s about communities, preserving the high street or livelihood of the families in neighbourhood. But in fact, I love local because it’s good for business. I am not just talking about small independent business. Big chains spoke to us from swanky billboards and TV ads about how they are committed to source…Read More
Nowhere is this phrase more relevant than in the property sector. In fact, it also applies to the Estate Agents premises. Good prominent shop front, with the right traffic is one of the best marketing tools you can have. Here is where potential vendors will first find out about your brand and the type of…Read More
Shop Fronts are the first impression your business makes. No wonder brick-and-mortar businesses spend thousands of pounds investing in their window presence. Technology has made it easier. With digital screens allowing easy content update which can further be targeted using weather or traffic data, businesses can stay relevant. Shop front is the most effective marketing…Read More
Services like Zoopla and Rightmove revolutionised the way properties are marketed. Gone are the days of trawling your local high street, from one estate agent to other. Now you can search all available properties in your area via one of the aggregated services. So how do those estate agents differentiate themselves to build preference amongst…Read More
‘No appointment necessary’ approach has started in property marketing. In this highly competitive sector, the time to react is what sets the best apart from the pack. Time poor professionals are choosing solutions that work around them. Opendoor, which made the news last week, takes on property viewings automation with their keyless entry solution. This…Read More
Ever wondered how your brand would look like on a big screen? At Flow City we are committed to help local aspiring businesses to think big. Our brand spanking new piece of tech lets you get on the billboard, for free. It’s free for everyone to post the ad on a virtual billboard on flow.city…Read More
If you are a brand looking for customers within one of the many ethnic groups in London you know how challenging it is to reach them. They are attractive and a loyal group but finding ways to speak to them requires creativity and ingenuity. With the India vs. England Test starting today, we see brands like…Read More