We have a first product launch under our belt! New York designer Bille Whitehouse launched her vibrating yoga pants at Selfridges and used Flow City to promote the launch. It is worth to mention that we were able to support the launch of NadiX in the busiest shopping district, for under £1000! NadiX was shown on taxis as well as in 5 office buildings nearby, for a whole week….Read More
Powered by flow.city, Boots were able to target hayfever remedies to hayfever sufferers specifically in areas experiencing high pollen counts … in real time….. This is pretty awesome. …. How did they do it? How is this done? There’s an index called the data pollen index, which counts pollen in real time. This data, from…Read More
In 2014, the spend on out-of-home advertising – the type of advertising that reaches the consumers while they are outside of their homes – surpassed the £1 billion mark in the UK alone, and that spend has continued to increase in the years since. Global spend on programmatic digital advertising is expected to reach around…Read More
As Valentine’s Day approaches many a love struck soul seeks to woo or impress in some small way the romantic counterpart of their coronary affection / affliction. For some, a bunch of red roses speaks volumes. “Look darling, I realised at half five it was Valentines, so I legged it to M&S and thank Cupid they had…Read More
“Social media platforms enable users to create mini digital societies of friends and followers, and share content within those micro societies.“ But what if the ‘Socialisation of Media’ spread beyond Facebook, Twitter, Instagram, and spread into mainstream media and the very streets themselves? What if you could post a message on a billboard in the street for…Read More
The ability to purchase time on digital outdoor messaging platforms by the hour, or even the minute, in specified locations, gives opportunity for the rise of Positive Social Messaging, as well as more conventional hyperlocal advertising. If we are going to create smart cities let’s use them to make smarter people. Level 39 company Flow.City are already…Read More