Flow City’s success to be recognised at the Programmatic DOOH Awards is a testament to the company’s commitment to innovation and excellence in the programmatic DOOH industry. The company’s award-winning campaigns have set a new standard for programmatic DOOH advertising. In 2024, JCDecaux and NDA unveiled the Programmatic DOOH Live Awards, an annual event honouring…Read More
The last quarter of the bizarre 2020 year is upon us. With that the make or break planning for the all important Q4 is taking place. Will e-commerce continue its growth, hitting a jackpot coming up to Christmas. Or will the consumer spending patterns change beyond recognition? I think none of the Marketers planning their…Read More
I meet with an old friend and colleague recently. During our Saturday catch up in her beautiful garden, we talked about the digital spilling onto ATL and the pollution. 2 topics supposingly unrelated but intertwined: marketing & environment. Both subjects are close to our hearts, but it seemed there is an unexpected connection. She is a…Read More
I could say it’s about communities, preserving the high street or livelihood of the families in neighbourhood. But in fact, I love local because it’s good for business. I am not just talking about small independent business. Big chains spoke to us from swanky billboards and TV ads about how they are committed to source…Read More
Shop Fronts are the first impression your business makes. No wonder brick-and-mortar businesses spend thousands of pounds investing in their window presence. Technology has made it easier. With digital screens allowing easy content update which can further be targeted using weather or traffic data, businesses can stay relevant. Shop front is the most effective marketing…Read More