The high ticket item sales process has changed beyond recognition. If someone told me that people will be buying cars online without a test drive or a visit to a showroom I would have said that would be difficult. I would have said that anyone buying a car in the future would be driven more…Read More
Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More