Boots Hyperlocal Advertising Not To Bee Sneezed At
Powered by flow.city, Boots were able to target hayfever remedies to hayfever sufferers specifically in areas experiencing high pollen counts … in real time….. This is pretty awesome. …. How did they do it? How is this done? There’s an index called the data pollen index, which counts pollen in real time. This data, from…Read More