Flow City’s success to be recognised at the Programmatic DOOH Awards is a testament to the company’s commitment to innovation and excellence in the programmatic DOOH industry.
The company’s award-winning campaigns have set a new standard for programmatic DOOH advertising. In 2024, JCDecaux and NDA unveiled the Programmatic DOOH Live Awards, an annual event honouring outstanding achievements in the programmatic digital out-of-home (DOOH) sector. Flow City, a leading player in the industry, actively participated in the inaugural ceremony, earning a nomination in the “Best Programmatic DOOH Campaign” for its groundbreaking “Face The Future” initiative.
Flow City stood shoulder-to-shoulder with renowned industry giants such as GroupM, demonstrating its exceptional creativity and innovation in programmatic DOOH advertising.
Dagmara, the Flow City CEO, expressed her profound gratitude and honour at being shortlisted alongside such an innovative and esteemed company. The competitive spirit embodied by Flow City’s success, reminiscent of the biblical tale of David and Goliath, perfectly aligned with the essence of the Programmatic DOOH Awards.
The Programmatic DOOH Awards are meticulously judged by a panel of esteemed industry experts, who evaluated each campaign based on its creativity, effectiveness, and groundbreaking nature to select the best 16 campaigns in 5 different categories. Flow City’s nomination is a testament to its’ unwavering commitment to excellence and leadership in the programmatic DOOH landscape.
The “Face The Future” campaign, the “Best Programmatic DOOH Campaign” finalist utilised real-time data to deliver highly relevant and engaging creative content. The campaign’s primary objective was to drive footfall to a specific event, and it achieved remarkable success, resulting in a staggering 200% increase in brand awareness year-over-year and a significant five-figure increase in sales.
Thank you to “Face the Future” and to the Awards team for a very memorable event.
