Shop Fronts are the first impression your business makes. No wonder brick-and-mortar businesses spend thousands of pounds investing in their window presence.
Technology has made it easier. With digital screens allowing easy content update which can further be targeted using weather or traffic data, businesses can stay relevant.
Shop front is the most effective marketing tool to communicate the brand’s image to the consumers as well as to distinguish itself from its competitors.
But it all depends on how relevant your offering is to the local audience. Here is where independents can really play to their strengths. Their ability to respond and react coupled with a local knowledge can provide real edge.
So what tool can help you increase inbound traffic today? We will share more on that in the coming weeks.
