Car manufacturers know that certain postcodes prefer certain marques. Leafy Suburbs are typically associated with Volvos and SUVs, trendy zones 2 with economically run-arounds and central with statement purchase -from supercars to electric roadsters. It’s no wonder that hyperlocal communication is used and works well. In particular live events. Car manufacturers have been using neighbourhood…Read More
“Social media platforms enable users to create mini digital societies of friends and followers, and share content within those micro societies.“ But what if the ‘Socialisation of Media’ spread beyond Facebook, Twitter, Instagram, and spread into mainstream media and the very streets themselves? What if you could post a message on a billboard in the street for…Read More
The ability to purchase time on digital outdoor messaging platforms by the hour, or even the minute, in specified locations, gives opportunity for the rise of Positive Social Messaging, as well as more conventional hyperlocal advertising. If we are going to create smart cities let’s use them to make smarter people. Level 39 company Flow.City are already…Read More