…and What’s the difference? Automation means understanding the process so well it can be taken over by a simple yes/no and if/then algorithm. Artificial Intelligence means giving a system access to an extensive source of knowledge and allow it to pick the answer on the flight. The application in customer support is great. Bots are…Read More
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes to load the page. Advertisers use various tools to place their bids for the given impression. The system then chooses the highest bidder. This process means that the pricing for online impressions is…Read More
The famous Oxford & Cambridge race, took place this year on Saturday 24 March 2018 and Flowcity was thrilled to be a part of it! The whole event was a great spectacle, especially if you could manage to see it in person. Chapel Down, the official sponsor of the races, took over all the iconic…Read More
We all live in times when consumers are being constantly targeted with tons of information, each step of the way. A lot of information that people need to digest on a daily basis is marketing-oriented – commercials on TV, billboards on the streets, advertising spots on the radio or streaming services, display ads on the…Read More