Powered by flow.city, Boots were able to target hayfever remedies to hayfever sufferers specifically in areas experiencing high pollen counts … in real time….. This is pretty awesome. …. How did they do it? How is this done? There’s an index called the data pollen index, which counts pollen in real time. This data, from…Read More
We all live in times when consumers are being constantly targeted with tons of information, each step of the way. A lot of information that people need to digest on a daily basis is marketing-oriented – commercials on TV, billboards on the streets, advertising spots on the radio or streaming services, display ads on the…Read More
Pop-up stores are one of the most fascinating phenomenons in the retail industry in recent years. According to recent data, the pop-up retail sector generated over £2.3 billion in turnover in 2015, up from £2.1 billion in 2014. To put it in more perspective – the turnover generated by the pop-up stores in the UK…Read More
“Social media platforms enable users to create mini digital societies of friends and followers, and share content within those micro societies.“ But what if the ‘Socialisation of Media’ spread beyond Facebook, Twitter, Instagram, and spread into mainstream media and the very streets themselves? What if you could post a message on a billboard in the street for…Read More
The ability to purchase time on digital outdoor messaging platforms by the hour, or even the minute, in specified locations, gives opportunity for the rise of Positive Social Messaging, as well as more conventional hyperlocal advertising. If we are going to create smart cities let’s use them to make smarter people. Level 39 company Flow.City are already…Read More