The famous Oxford & Cambridge race, took place this year on Saturday 24 March 2018 and Flowcity was thrilled to be a part of it! The whole event was a great spectacle, especially if you could manage to see it in person. Chapel Down, the official sponsor of the races, took over all the iconic…Read More
We all live in times when consumers are being constantly targeted with tons of information, each step of the way. A lot of information that people need to digest on a daily basis is marketing-oriented – commercials on TV, billboards on the streets, advertising spots on the radio or streaming services, display ads on the…Read More
Pop-up stores are one of the most fascinating phenomenons in the retail industry in recent years. According to recent data, the pop-up retail sector generated over £2.3 billion in turnover in 2015, up from £2.1 billion in 2014. To put it in more perspective – the turnover generated by the pop-up stores in the UK…Read More
Artwork is a crucial part of each and every advertisement. To maintain effectiveness, however, you need to adhere to certain rules that ensure that your artwork – and the advertisement as a whole – are legible and can be easily understood by the prospective customers, whenever they come in contact with your advertisement, whether accidentally…Read More
In 2014, the spend on out-of-home advertising – the type of advertising that reaches the consumers while they are outside of their homes – surpassed the £1 billion mark in the UK alone, and that spend has continued to increase in the years since. Global spend on programmatic digital advertising is expected to reach around…Read More
As Valentine’s Day approaches many a love struck soul seeks to woo or impress in some small way the romantic counterpart of their coronary affection / affliction. For some, a bunch of red roses speaks volumes. “Look darling, I realised at half five it was Valentines, so I legged it to M&S and thank Cupid they had…Read More